Cracking the Code of Customer Contradictions

BCG CEO Insomnia Index–Understanding CEO Pressure: More than 70% of CEOs are under chronic stress—but the real sources might surprise you.Drawing on BCG’s CEO Insomnia Index, Judith Wallenstein and Christine Barton unpack what’s driving the pressure, why it’s coming from closer t ...  Show more

CEO lessons for navigating constant change: When resources are tight and uncertainty is high, what keeps organizations moving forward? New Jersey Performing Art Center CEO John Schreiber and BCG’s Rishi Varma share how purpose-led strategy, prioritization, and the right partnersh ...  Show more

If you're a loyal podcast listener, you probably know that I'm obsessed with all things customer behavior.

And if you're new around the block, I NEED to break it to you: I'm a psychology freak.

Here’s the thing…understanding human behavior can t ...

Gemma Milne talks with Thomas Wieberneit, co-founder, CEO, and Principal of aheadCRM, about customer journey orchestration, understanding the dynamics of customer consent to provide data during that journey, the importance of consolidating data sources, the two biggest challenges ...  Show more

Ralph and Lauren go into a deep discussion about marketing metrics that truly matter. They cover the importance of customer lifetime value, sharing strategies to encourage repeat purchases and maximize long-term profitability. They also talk about often-overlooked post-purchase e ...  Show more

Episode web page ----------------------- >>> Insights Unlocked audience survey <<< Link https://bit.ly/3y4u9IJ We're conducting a 6-question survey to learn more about our listeners, and we'd love your participation! Your feedback will help us tailor our content to better meet yo ...  Show more