S20E11: Labubu Dolls and the Business of Scar...

Send us Fan MailApplications for the Case Competition World Cup close this Sunday, September 13, at 11:59pm PT. APPLY NOWMore information:Undergraduate Track, presented by Grant Thornton StaxGraduate Track, presented by AdobeThis is an opportunity to get in front of top employers ...  Show more

Send us Fan MailBCG is racing to hire forward deployed engineers – and the application window closes September 17.This year's pay range for campus hires is $110,000 to $190,000, up from $110,000 to $160,000 last year. Same job, new title, $30,000 more at the top of the range.Big ...  Show more

Welcome back to The Girls in Marketing Podcast! In this episode, we’re diving into the latest marketing news that’s got everyone talking - from the rise of AI dolls on LinkedIn (yep, that’s a thing) to the newest updates from Canva’s Create event. We’re also breaking down the Gen ...  Show more

An ugly-cute monster has become a global sensation. PopMart, the company behind Labubus, has leveraged blind-box packaging, scarcity and artist collaborations to turn these collectible plushies into a booming business. WSJ's Kaitlyn Wang explains the rise of the Labubu and a "Lab ...  Show more

Scarcity can make people want something more — even if they didn’t want it in the first place. Whether it’s the new Nintendo Switch 2 or a rare collectible toy, businesses are using clever marketing strategies to create hype and boost sales. But what exactly is scarcity marketing ...  Show more

We’ve got the keys to Barbie's dream house and we’re unlocking her legacy, staying power and what’s ahead. We're joined by Time reporter and Mattel expert Eliana Dockterman and entertainment and culture journalist Matthew Jacobs to talk about Barbie's ups and downs and the key bu ...  Show more