S20E11: Labubu Dolls and the Business of Scar...

Send us Fan MailWhether you’re targeting McKinsey, BCG, Bain, or Tier 2 / Big 4 strategy firms, your evaluation can start before interview invites even go out.Many firms bring MBA candidates in for a group case or a 1-on-1 session first – the sessions are evaluative.Maile Dyer, a ...  Show more

Send us Fan MailAI was supposed to kill junior consulting jobs. Then McKinsey, BCG, and Bain raised starting pay to $120,000 for pre-MBA hires and $200,000 for post-MBA hires.So why would 3 firms lock in higher base pay for junior consulting jobs?And is the raise as big as it loo ...  Show more

Welcome back to The Girls in Marketing Podcast! In this episode, we’re diving into the latest marketing news that’s got everyone talking - from the rise of AI dolls on LinkedIn (yep, that’s a thing) to the newest updates from Canva’s Create event. We’re also breaking down the Gen ...  Show more

Scarcity can make people want something more — even if they didn’t want it in the first place. Whether it’s the new Nintendo Switch 2 or a rare collectible toy, businesses are using clever marketing strategies to create hype and boost sales. But what exactly is scarcity marketing ...  Show more

We’ve got the keys to Barbie's dream house and we’re unlocking her legacy, staying power and what’s ahead. We're joined by Time reporter and Mattel expert Eliana Dockterman and entertainment and culture journalist Matthew Jacobs to talk about Barbie's ups and downs and the key bu ...  Show more