535: I Need That: Unpacking the Psychology of...

In this episode of The Brainy Business podcast, Melina Palmer welcomes back Roger Dooley, author of the new book The Persuasion Engine. Together, they dive into the fascinating intersection of artificial intelligence and behavioral economics, exploring how AI can enhance our unde ...  عرض المزيد

In this episode of The Brainy Business podcast, Melina Palmer revisits one of the foundational topics that has shaped her approach to behavioral economics: the top five wording mistakes businesses make. Originally aired nearly eight years ago, this episode dives deep into how the ...  عرض المزيد

How often do innovators ask themselves if someone really needs their products? In this episode of the DMI podcast, host Will Francis speaks with Laurier Mandin, founder of Graphos Product and author of I Need That. With over 30 years helping innovators bring ideas to life, Laurie ...  عرض المزيد

Behavioral science is revolutionizing how businesses connect with customers and influence decisions. By understanding the psychological principles that drive human behavior, companies can create more effective marketing strategies and product experiences. But how can you apply th ...  عرض المزيد

#12WeeksToPeak #nytimes #bestseller How To Get on the NYT Bestseller List. Get rich. Die famous.Since 1999, Michael Drew has helped 131 books get onto the New York Times Bestseller list, and he shares how that can make you millions—even hundreds of millions in sales.He discusses ...  عرض المزيد

Online influencers are an increasingly important way for companies to find new customers and drive sales. But if you’re a marketer hoping to target consumers, it’s important to understand how the social media industry works. In this episode, Emily Hund, a researcher at the Univer ...  عرض المزيد