Nerd Alert: Do Most New Products Really Fail?

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob challenge the widely held ...  Show more

Only 2.6% of board directors have marketing experience. So how is marketing really being evaluated at the top? And what can marketers do about it?This episode, Elena, Angela, and Rob are joined by Marketing Architects CFO Brent Longwall to break down how finance actually evaluate ...  Show more

In this episode of The Russell Brunson Show, we’re going deep into the funnel foundations that actually build sustainable businesses… And dismantling the flawed logic that’s everywhere in online marketing right now. It all started with a question from my friend and longtime fu ...  Show more

Most of your marketing is going to fail. And that’s not a problem…unless you pretend it didn’t. Daniel and Jay get honest about falling on your face and getting back up again. Jay breaks down how even “successful” metrics, like a 47% open rate, are still rooted in failure and why ...  Show more

We all know Silicon Valley’s mantra: fail fast, fail often. But when is it OK to fail in the real world? Harvard Business School professor Amy Edmondson says it depends on how and why you fail. She’s an expert on psychological safety and the author of the book, Right Kind of Wron ...  Show more

In this special episode of The Digital Marketing Podcast, Daniel Rowles sits down with Alex Schultz, Meta's Chief Marketing Officer and Vice President of Analytics, to unpack the future of digital marketing, and why the fundamentals still matter more than ever. Alex shares lesson ...  Show more