#324 Using Behavioral Science to Hack Your Cu...

A job title can stay the same while the work underneath it changes completely. That idea ran through RADAR 11x, our online conference, and this recap keeps the best moments from four of the day's eight sessions. You will hear how to sort your tasks between you and AI, which durab ...  Show more

AI agents are moving from demos into production, but many teams run into the same wall: responses that take too long and cost too much. As models grow bigger and reason through more steps before answering, every chained agent adds delay, and that adds up fast at scale. For data a ...  Show more

In this episode of Brainfluence, host Roger Dooley welcomes back Richard Shotton, a marketing expert with 23 years of experience working with major brands like Google and Mondelez. Shotton specializes in applying behavioral science to marketing and is the author of two books, inc ...  Show more

In today's conversation, I am joined by Richard Shotton. His first book, The Choice Factory, is a best-selling book on how to apply findings from behavioral science to advertising. His new book, The Illusion of Choice: 16 ½ Psychological Biases that Influence Why We ...

Richard Shotton is a behavioural scientist, Founder of Astroten and an author. Humans are predictably irrational. By studying these behaviours through clever techniques, advertisers and marketers have been able to boost sales and influence you in ways you might not realise or exp ...  Show more

In this episode of The Brainy Business podcast, Melina Palmer welcomes Richard Shotton and MichaelAaron Flicker, co-authors of the enlightening book, Hacking the Human Mind. Together, they explore the psychological principles behind some of the world's most iconic brands, includi ...  Show more