#324 Using Behavioral Science to Hack Your Cu...

Technology is now moving faster than the organizations trying to adopt it. A model can be tested in an afternoon, but the approval to test it can take half a year, and that gap is where most transformation budgets quietly disappear. The structures that made companies safe and pre ...  Show more

Four years into the AI boom, headlines still promise agents that will run entire departments, yet most companies can't point to the transformation they were sold. The gap isn't intelligence — today's models are remarkably capable — it's context: no model arrives knowing how your ...  Show more

In today's conversation, I am joined by Richard Shotton. His first book, The Choice Factory, is a best-selling book on how to apply findings from behavioral science to advertising. His new book, The Illusion of Choice: 16 ½ Psychological Biases that Influence Why We ...

Richard Shotton is a behavioural scientist, Founder of Astroten and an author. Humans are predictably irrational. By studying these behaviours through clever techniques, advertisers and marketers have been able to boost sales and influence you in ways you might not realise or exp ...  Show more

In this episode of The Brainy Business podcast, Melina Palmer welcomes Richard Shotton and MichaelAaron Flicker, co-authors of the enlightening book, Hacking the Human Mind. Together, they explore the psychological principles behind some of the world's most iconic brands, includi ...  Show more

Want your marketing to be more memorable? Looking for psychology-backed tactics that will improve your results? To discover how to put applied behavioral science to work in marketing, I interview Richard Shotton.

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