536. Unlocking Consumer Choices: The Power of...

In this episode of The Brainy Business podcast, Melina Palmer welcomes back Richard Chataway, author of The Behavior Business, to discuss the intersection of AI and human behavior, particularly in the context of call centers and customer interactions. With over 20 years of experi ...  Show more

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Jonah Berger, author of the insightful book Magic Words. As a renowned Wharton School professor and expert on consumer behavior, Jonah shares his expertise on the power of language and how subtle shifts in ...  Show more

On this episode of Brainfluence, we explore how behavioral science can be utilized in both B2C and B2B marketing. Guest Nancy Harhut shares how campaigns that focus on emotional impact over product features can increase purchase intent.

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In front of the microphone this week is DMI's own head of marketing, Mischa McInerney. Her particular passion is the psychology of marketing and she chats with <a href="htt ...

Do you want to increase your conversions? Wondering how to leverage behavioral science to improve your results? To explore how understanding the brain can help your business, I interview Melina Palmer.

Guest:

Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world.  Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is ...  Show more