536. Unlocking Consumer Choices: The Power of...

In this episode of The Brainy Business podcast, Melina Palmer sits down with Dr. Mike Rucker, author of the enlightening book The Fun Habit. They explore the vital role that fun plays in our lives and how it can often be the first thing we sacrifice when times get tough. Mike, an ...  Show more

In this episode of The Brainy Business podcast, Melina Palmer welcomes Oliver Sweet, author of the thought-provoking book The Rules that Make Us. Together, they dive into the fascinating intersection of business and anthropology, exploring how understanding cultural insights can ...  Show more

On this episode of Brainfluence, we explore how behavioral science can be utilized in both B2C and B2B marketing. Guest Nancy Harhut shares how campaigns that focus on emotional impact over product features can increase purchase intent.

Video, text, and resources:

In front of the microphone this week is DMI's own head of marketing, Mischa McInerney. Her particular passion is the psychology of marketing and she chats with <a href="htt ...

Do you want to increase your conversions? Wondering how to leverage behavioral science to improve your results? To explore how understanding the brain can help your business, I interview Melina Palmer.

Guest:

Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world.  Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is ...  Show more