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Home Service Marketing Attribution: Why Cost‑Per‑Lead Misleads & How to Measure True ROI

Is your home service marketing actually working — or is Google getting all the credit? In this episode John Wilson and returning guest Tony Castelucci (Wanamaker Advertising) explain why cost‑per‑lead (CPL) often misleads, how attribution and demand generation are changing in 202 ... Show more

. 53min 2sec

AI Isn’t Killing SEO—It’s Killing Bad Traffic (What Actually Works in 2026)

Is AI killing SEO—or just changing how it works?In this episode of Owned and Operated, John Wilson sits down with Lisa from Service Scalers to talk about what SEO actually looks like in 2026. They break down why AI isn’t replacing search, why Google still dominates high-intent lo ... Show more

. 41min 38sec

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