When Does Remarketing Actually Make Sense?

Advertisers love restricting demographics, removing placements, and splitting budgets across ad sets, but most of these decisions are based on feelings rather than data. Jon explains why every change that adds complexity should be tied to a specific measurable problem, why Meta's ...  Show more

Today's question is about how advertisers should approach AI tools like Claude's new connection to Meta ads. AI has enormous potential for creative development, but it's not a replacement for knowledge. Jon explains why advertisers without a strong foundation will just execute ba ...  Show more