Cultivating an Experimental Mindset in Your O...

Phil Knight, co-founder, former CEO, and Chairman Emeritus of Nike, tells the story of starting the sports apparel and equipment giant after taking an entrepreneurship class at Stanford and teaming up with his former track coach, Bill Bowerman. Together, they changed how running ...  Show more

Jay Barney, a professor at the University of Utah’s David Eccles School of Business, studied leaders who successfully led culture change and found one thing in common: they created and spread authentic and memorable stories. The new stories then emanated throughout the workforce ...  Show more

Stefan Thomke, professor at Harvard Business School, says running experiments can give companies tremendous value, but too often business leaders make decisions based on intuition. While A/B testing on large transaction volumes is common practice at Google, Booking.com, and Netfl ...  Show more

We live in an age where we have more data than ever. But most leaders have two strong reactions to new data. Either they rely too heavily on studies or information to make decisions. Or they dismiss outright data that could be very relevant. The better way is learning how to inte ...  Show more

It’s a holy grail for many businesses—the search for sustainable competitive advantage. But Chris Zook points out that it’s elusive for most companies. He notes that less than one in 10 companies even achieve a modest level of sustained and profitable growth over a 10-year period ...  Show more

John Horn, professor of economics at Washington University's Olin Business School and former McKinsey strategist, shares a disciplined framework for understanding competitive behavior by applying game theory and structured simulations. In this episode, he explains ho ...