537. Unlocking Behavioral Secrets of Iconic B...

In this episode of The Brainy Business podcast, Melina Palmer welcomes Oliver Sweet, author of the thought-provoking book The Rules that Make Us. Together, they dive into the fascinating intersection of business and anthropology, exploring how understanding cultural insights can ...  Show more

In this episode of The Brainy Business podcast, Melina Palmer welcomes Kevin Maney, co-author of the enlightening book The Category Creation Formula. Together, they explore the concept of category creation and how companies can strategically position themselves in the marketplace ...  Show more

Want your marketing to be more memorable? Looking for psychology-backed tactics that will improve your results? To discover how to put applied behavioral science to work in marketing, I interview Richard Shotton.

Guest: </st ...

MichaelAaron Flicker, founder and CEO of Xenopsi Ventures and coauthor of Hacking the Human Mind, explains how applied behavioral science transforms insight into repeatable commercial advantage across brands, products, and customer experiences. Drawing from his experience buildin ...  Show more

Behavioral science is revolutionizing how businesses connect with customers and influence decisions. By understanding the psychological principles that drive human behavior, companies can create more effective marketing strategies and product experiences. But how can you apply th ...  Show more

Do you want to increase your conversions? Wondering how to leverage behavioral science to improve your results? To explore how understanding the brain can help your business, I interview Melina Palmer.

Guest: