Nerd Alert: How AI Reveals Hidden Consumer Pr...

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob question whether paying G ...  Show more

By October, a quarter of shoppers are already hunting for gifts. That's 15 million more people than two years ago. If you wait until Q4 to launch your holiday campaign, you're late to the race. This week, Elena, Angela, and Rob unpack our 2026 holiday shopper trends report. They ...  Show more

In this eye-opening episode, you'll gain access to never-before-seen research drawn from an in-depth study of over 1,250 marketers. This is your chance to stay ahead of the curve and chart your course to AI mastery.

2024 Generative AI Marketing Industry Report ...

In this episode of 'Below the Fold,' we dive into the fascinating world of neuromarketing. We discuss how neuroscience shapes marketing decisions, uncovering the unconscious factors guiding consumer choices and new techniques emerging in the field. Our conversation explores the i ...  Show more

This week's podcast features Jenna Tiffany, London School of Economics lecturer, sharing actionable insights on why most marketing misses the mark and what real value looks like in an AI-driven business environment. Key discussion points include: The real reason marketing sometim ...  Show more

In this episode, Christina highlights the transformative impact of AI on the marketing industry. She delves  into AI's role as a detective, decoding vast data for insights into consumer behavior. Stressing the importance of AI-powered analytics and predictive modeling, she emphas ...  Show more