How Vision Shapes Our Perception and Behavior

In this episode of The Brainy Business podcast, Melina Palmer is joined by Dr. Masud Husain, a cognitive neurologist and author of Our Brains, Our Selves. They delve into the intriguing phenomenon of "quiet cracking," a term that captures the subtle erosion of motivation many emp ...  Show more

In this episode of The Brainy Business podcast, Melina Palmer welcomes Uri Gneezy, author of Mixed Signals, to explore the intriguing world of incentives and their unexpected consequences. Uri, a behavioral economist and professor at UC San Diego, shares his insights on how incen ...  Show more

What if success was less about mastery and more about sight?

Simple truth: Most of us don’t see what is right in front of us.

Instead, we see mental models and imprints of what things “should” look like or what we’ve been told to see. And, we miss what's actually h ...

And at last I see the light. In episode 64 of Overthink, Ellie and David discuss vision in the second installment of their ongoing series on the five senses. They discuss the prevalence of visual metaphors for knowledge, and why sight has historically been the most privileged of ...  Show more

Do you want to increase your conversions? Wondering how to leverage behavioral science to improve your results? To explore how understanding the brain can help your business, I interview Melina Palmer.

Guest:

This episode I describe how we see, meaning how our eyes focus, convert light information into electricity the rest of the brain can understand and how our brain creates the incredible thing we experience as “sight”. I also describe how we can train and support our visual system ...  Show more