How to Capitalize on Live Sports Season

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore what makes ads m ...  Show more

Streaming now accounts for 47% of all TV viewing. Five of the top 10 most-streamed days ever happened in November 2025 alone. But TV isn't disappearing. It's just fragmented. This week, Elena, Angela, and Rob are joined by VP of Media Partnerships Nikki Erkkila to discuss the sta ...  Show more

Morgan Stanley Research looks at how changes in demographics, ownership, and distribution can boost tech adoption to revolutionize the global sports industry.

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Netflix is spending a lot of money on sports content, but is it actually worth it? Today’s podcast breaks it down, including data on Tom Brady’s roast, Full Swing, Drive to Survive, Netflix’s live events, and the company’s $150 million NFL investment. Enjoy!

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Today’s podcast breaks down the the Green Bay Packers annual financial report, including how much each NFL team is making, why asset management is becoming an increasingly large focus for teams, and the future of PE investing in sports. Enjoy!

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This is Dom Cooke and today we’re breaking down the business behind the most popular sport in the world, Football or Soccer. It’s a vast market. 3 billion people around the world watch the sport and more than €30 billion euros are spent within the football ecosystem in Europe alo ...  Show more