How to Capitalize on Live Sports Season

Highly engaging music can double your return on media investment. Yet most brands treat music as an afterthought, leaving millions on the table.This week, Elena, Angela, and Rob are joined by Roscoe Williamson, Global Strategy Director at MassiveMusic. Together, they dig into gro ...  Show more

Reach beats creative. That's the contrarian truth most marketers miss. A 2x better creative won't beat 100x greater reach. And yet brands keep choosing frequency over breadth, hyper-targeting over scale. This week, we're sharing a special recording from Brandweek. Angela is joine ...  Show more

Morgan Stanley Research looks at how changes in demographics, ownership, and distribution can boost tech adoption to revolutionize the global sports industry.

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Netflix is spending a lot of money on sports content, but is it actually worth it? Today’s podcast breaks it down, including data on Tom Brady’s roast, Full Swing, Drive to Survive, Netflix’s live events, and the company’s $150 million NFL investment. Enjoy!

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Today’s podcast breaks down the the Green Bay Packers annual financial report, including how much each NFL team is making, why asset management is becoming an increasingly large focus for teams, and the future of PE investing in sports. Enjoy!

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This is Dom Cooke and today we’re breaking down the business behind the most popular sport in the world, Football or Soccer. It’s a vast market. 3 billion people around the world watch the sport and more than €30 billion euros are spent within the football ecosystem in Europe alo ...  Show more