How to Capitalize on Live Sports Season

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob dig into what offsite tr ...  Show more

Between 60% and 75% of buy-side marketers say their core measurement approach falls short. And no one's measurement fully covers every paid channel.This week, Elena, Angela and Chief Analytics Officer Matt Hultgren dig into zombie statistics: numbers that get debunked but keep ge ...  Show more

Sports is one of the few forms of premium live content available today, but how fans consume these games or matches is being significantly disrupted. In the second episode of a four-part series on the changing dynamics in the business of sports, host Nicole Pullen Ross discusses ...  Show more

What's the point of major sports events? 
Ten years on from London 2012 Olympic and Paralympic Games, we talk about legacy, promises, over claims and returns on investment. 
As the UEFA Women's Euros ends and the Commonwealth Games continuing in Birmingham, i ...

The sports ecosystem has exploded as an area of investment, with professional leagues loosening rules on private equity ownership, the value of media rights deals skyrocketing, and the many sports-adjacent businesses taking on new dimensions. In the first episode of a four-part s ...  Show more