How Elvira Built a Brand to Die For

How Elvira Built a Brand to Die For

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He Started With $700 and Built Two Billion Dollar Brands

John Paul DeJoria co-founded Paul Mitchell hair care and Patrón tequila, but he'll be the first to tell you he started with nothing. Unless you count the dime his mom handed him to drop in a Salvation Army bucket when he was six. That dime taught him everything. After getting fir ...  Show more

Snack: Faherty Brand

Alex Faherty sat down to chat with Dan about one of their favorite topics; The Knicks! But Alex wasn’t just there to agree that Jalen Brunson is the best. Alex and his twin brother Mike built Faherty Brand from a college essay idea into an 80-store empire. Alex gets real about wh ...  Show more

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