What to Focus on First

Send a textHere's something nobody wants to admit: most marketing advice actually works. The problem? It's just not working for your business. And that disconnect is exactly why everything feels so much harder than it needs to be.I'm pulling back the curtain on why you keep getti ...  Show more

Send a textYou're showing up, creating content, following the advice. So why does marketing still feel like pushing a boulder uphill?Here's what I realized after the hardest year of my life, when I had to step back from my business for months: most marketing advice wasn't designe ...  Show more

Have you ever struggled to make decisions about your business?

Whether it’s investing in your business, crafting your messaging, focusing your niche, or packaging your services, business owners are faced with a ton of decisions.

And it can be easy to ...

Are you a serial creator stuck in "go mode" who can't stop launching new things? Do you find yourself focused on generating more revenue without ever increasing your profit? Today, we perform a much-needed reality check and expose 11 of the most common toxic traits t ...

If you’re relying on just one sales channel to run your business, it’s time for a wake-up call. In this episode, I break down why putting all your eggs in one basket can put your business at serious risk—especially in 2025, where consumer shopping habits are shifting faster than ...  Show more

Hey hey, Product Boss! Have you ever felt like your business is a bit all over the place—like you’re spinning your wheels and not getting where you want to go? You’re not alone. In this episode, I’m sharing the exact framework I use to help product-based business owners like you ...  Show more