The Practicalities of Combining Brand and Sal...

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob dig into what offsite tr ...  Show more

Between 60% and 75% of buy-side marketers say their core measurement approach falls short. And no one's measurement fully covers every paid channel.This week, Elena, Angela and Chief Analytics Officer Matt Hultgren dig into zombie statistics: numbers that get debunked but keep ge ...  Show more

Ralph and Lauren dive into the importance of integrating various marketing channels to maximize business growth. They discuss how blending traffic sources like Google and Meta can lead to lower overall costs and higher returns. They talk about the significance of customer acquisi ...  Show more

Show notes* John on LinkedIn* John’s Substack and other linksSummary* John shares his journey from advertising to consulting, focusing on practical outcomes rather than marketing politics.* He highlights the common misconception that advertising only means paid ads and explains t ...  Show more

Everyone that’s trying to decide whether to give the power to their sales or their marketing teams need to stop and give this one a listen. No matter how hard you try, or which side you’re bias to, you need both of these teams in your org. Marketing folks take flak ...