The Practicalities of Combining Brand and Sal...

83% of ad executives now use AI in the creative process, up from 60% two years ago. But only 45% of young consumers feel positive about AI-made ads. Advertisers guess that number is 82%.This week, Elena and Angela are joined by Chief Creative Officer Steve Babcock to dig into tha ...  Show more

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob look at why burying a mis ...  Show more

With the explosion of martech that provides the opportunity to optimize campaigns with near real-time data, many companies have focused too much on what are their results this month or quarter. But optimal, long-term growth is achieved with a balance of brand and leadgen marketin ...  Show more

Ralph and Lauren dive into the importance of integrating various marketing channels to maximize business growth. They discuss how blending traffic sources like Google and Meta can lead to lower overall costs and higher returns. They talk about the significance of customer acquisi ...  Show more

Everyone that’s trying to decide whether to give the power to their sales or their marketing teams need to stop and give this one a listen. No matter how hard you try, or which side you’re bias to, you need both of these teams in your org. Marketing folks take flak ...

Marketing isn’t a one-size-fits-all operation. In fact, in order to succeed, sometimes you have to sever the old marketing mindset and develop a highly adaptable omnichannel strategy. So what can marketers do to ensure they’re optimizing their marketing channels?  In this special ...  Show more