The Practicalities of Combining Brand and Sales

The Practicalities of Combining Brand and Sal...

Marketing ArchitectsMarketing Architects

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Nerd Alert: The Ad Load Problem

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore what happens when ...  Show more

 . 9min 22sec
The Marketing Order of Operations (MOO)

Tiny brands don't grow through loyalty. They grow through penetration. A study of 400+ brands found that growing brands increased penetration by 135%, compared to just 26% growth from purchase frequency. So where should marketers invest first?This episode, Elena, Angela, and Rob ...  Show more

 . 26min 39sec

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