How Podcasting 100x’d in the Middle East | La...

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The AI Shift Every Marketer Needs to Understand with Lubna El Bannan

💡 What we cover: • Why most brands still misunderstand digital ecosystems • The connection between performance marketing and customer data • How AI is transforming agencies internally • Why creative strategy matters more than ever in the AI era • The shift from ROAS to profitabi ... Show more

. 45min 54sec

Why Product Placement Is Underrated in MENA with Sarah Sikander

💡 In this episode: What product placement actually means and how it works Why the Middle East is still underutilizing this channel The difference between obvious vs seamless brand integration How brands can measure ROI in film and TV The future of content, storytelling, and bran ... Show more

. 35min 25sec

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