In this episode of The Paywall Podcast, Pete sits down with James Baldacchino, fractional CMO of Leaky Paywall and AI SEO specialist at Ellipsis, to break down what publishers need to do as AI reshapes search and reader revenue: how to optimize your content for LLMs like ChatGPT, ...Show more
How to Successfully Kill Your Print Edition (And Live to Tell About It)
Cutting the cord on your print edition is the scariest operational decision you can make as a publisher. Even when the writing is on the wall, and skyrocketing paper, ink, and fulfillment costs are eating your margins alive, the fear of losing legacy subscribers and fleeing adver ...Show more