275 - AI Made Writing Cheap, Listening Just Got More Valuable (Maitri Sheth, Hubspot)
Maitri Sheth is Senior PMM at Hubspot, previously PMM at Gong. We discuss:From B2C to B2B marketing, me too! How has b2c shaped your approach to b2b product marketing;Previously Gong, now Hubspot. What did you do in your first 90 days;One PMM workflow that you’re excited about;Do ...Show more
274 - Your AI's Outputs Are Only As Good As Its Brain (GTM News Desk)
Natalie Marcotullio & Mark Kilens invited me on their podcast GTM News Desk.We discuss:How do you build messaging that actually sticks across every team that touches it? How do you know when an "insight" is genuinely worth acting on or when it's just a pattern dressed up in fancy ...Show more