Nerd Alert: The Downsides of Being a 'Lifesty...

83% of ad executives now use AI in the creative process, up from 60% two years ago. But only 45% of young consumers feel positive about AI-made ads. Advertisers guess that number is 82%.This week, Elena and Angela are joined by Chief Creative Officer Steve Babcock to dig into tha ...  Show more

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob look at why burying a mis ...  Show more

Want our Vibe Marketing Playbook to resonate with your audience? Get it here: https://clickhubspot.com/wua Ep. 355 Is the era of "who publishes the most content wins" over? Kipp, Kieran, and Alex Lieberman, co-founder of Morning Brew, dive into why marketers need to shift from ch ...  Show more

This week, we take the marketing lessons from big brands and apply them… to you. If you have to sell yourself, sell your services, if you want more “likes” and followers, or if you’re looking for a job - this episode explores how to manage your social media, how to pick the best ...  Show more

On today's episode of the podcast I'm sharing a recent Marketing For the Now, where I talk with industry leaders from Colgate-Palmolive to Bugaboo to UPenn. if you've ever wondered how some of the top marketing leaders think about brand building vs. performance mar ...

Welcome to the first episode of our special series, Prof G on Marketing, where we answer questions from business leaders about the biggest marketing challenges and opportunities companies face today. In today’s episode, Scott answers your questions on how to drive engagement in a ...  Show more