WARC's research The Multiplier Effect proved that stronger brand equity acts as a multiplier, driving greater impact and efficiency for performance advertising. Ahead of the next stage of the project, WARC's Ann Marie Kerwin spoke to David Tiltman and the ANA's Stephanie Fierman ...Show more
How marketing measurement is evolving in 2026
Michael Kaminsky, co-founder of Recast, joins Paul Stringer to discuss media's shift to outcomes measurement and the impact of AI on measurement, as they try to disentangle AI hype from reality.