Audiology Clinic Marketing - Where to Start?

Audiology Clinic Marketing - Where to Start?

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Patients Aren't Buying Hearing Aids - Here's What They Really Want

There's a major blind spot in the hearing care industry, and it affects how practices market, sell, communicate, and grow. In this episode, Oli Luke breaks down why hearing aids are not actually the thing patients are buying, and why understanding this distinction completely chan ...  Show more

Not All Leads Are Created Equal in Hearing Care: The Curious vs. Convinced Framework

The marketing agency blames you. You blame the marketing agency. But who's actually at fault when leads aren't converting? The answer is neither, and both. Here's why: not all leads are created equal, and the response required depends entirely on where that lead is in their journ ...  Show more