Patients Aren't Buying Hearing Aids - Here's What They Really Want
There's a major blind spot in the hearing care industry, and it affects how practices market, sell, communicate, and grow. In this episode, Oli Luke breaks down why hearing aids are not actually the thing patients are buying, and why understanding this distinction completely chan ...Show more
Not All Leads Are Created Equal in Hearing Care: The Curious vs. Convinced Framework
The marketing agency blames you. You blame the marketing agency. But who's actually at fault when leads aren't converting? The answer is neither, and both. Here's why: not all leads are created equal, and the response required depends entirely on where that lead is in their journ ...Show more