137 - Shobha Prasad on How AI is Changing Market Research & Consumer Insight. Will AI Replace a Market Researcher? How to Use Seven Sins for Brand Building ?

137 - Shobha Prasad on How AI is Changing Mar...

Jasravee Kaur ChandraJasravee Kaur Chandra

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143 - Soumya Mohanty on Why Spending More Is Making Brands Invisible | The Erosion Nobody's Talking About

Indian brands are spending more and standing out less. Here's why and what the 2.5X Thriver brands are doing differently.What the flywheel economy, GEO, and upstream brand building mean for every CMO in India right now.In this episode, we go deep on Kantar's latest intelligence o ...  Show more

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142 - Jeff Greenfield On The Attribution Crisis No One Talks About : Cookies, CTV & the Metrics Marketers Get Wrong

Is your marketing data actually lying to you? In this episode, attribution expert Jeff Greenfield, founder of Provalytics and former CEO of C3 Metrics, breaks down why last-click attribution is costing brands millions, what really changed when cookies disappeared, and how to meas ...  Show more

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