SEO Has Been Upended. Here’s What the Future ...

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Is Share of Prompt the New Share of Voice?

Justin Inman, founder and CEO of Emberos, is entrenched in the world of influencing what AI says about brands. He shares why responsible optimization — not gaming the system — may determine which brands thrive in the next era of AI-driven discovery. Plus, why marketers need to th ... Show more

. 36min 21sec

AI is a Marketing Channel. Build Strategy Accordingly.

Alex Sherman, CEO of Bluefish, says brands need to start treating AI like a true marketing channel, not just another variation of SEO. As consumers shift from search engines to answer engines like ChatGPT, Google Gemini, and Microsoft Copilot, Sherman explains why it’s no longer ... Show more

. 34min 42sec

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