TikTok’s Trojan Horse Strategy

As the World Cup comes to a close, so does a massive real-time experiment happening just around the edges. Major League Soccer – the top men’s professional soccer league in the U.S. and Canada – has been scrambling to take advantage of this once-in-a-generation opportunity when a ...  Show more

China’s turbocharged growth may have made it rich, but now it has to deal with rich country problems. High-speed trains that connect every town. Gleaming new bridges and skyscrapers. An apartment (or two) for every family. No country on Earth has seen the kind of economic growth ...  Show more

TikTok’s sonic logo is one of the fastest growing sonic logos in history. Today, that little sound is being heard millions of times a day on apps like Instagram, Reddit and Youtube… but creating it wasn’t easy. To make it, the creative team went through thousands of iterations, e ...  Show more

Are you making the shift to using videos on your social platforms? Have you started thinking about using TikTok but don't know where or how to start? In this week's episode, podcast host Will Francis meets social agen ...

TikTok has upended how music is discovered, used and consumed these days; now, its long-term effort to build a business around that is getting a boost.  Learn more about your ad choices. Visit podcastchoices.com/adchoices 

The US and China have a plan for American TikTok. It involves a Trump-aligned billionaire whose family is building a new media empire. This episode was produced by Miles Bryan, edited by Jolie Myers, fact-checked by Laura Bullard, engineered by Patrick Boyd and Adriene Lilly, and ...  Show more