S3E6: The Only Guide to Gamifying Loyalty You'll Ever Need with Yu-kai Chou
In this episode of The Loyalize Podcast, we sit down with Yu-kai Chou, creator of the Octalysis Framework, Founding Partner of The Octalysis Group, and one of the world's leading voices in gamification. Yu-kai breaks down why most loyalty programs are really "mercenary programs" ...Show more
S3E5: The Economics Behind Customer Loyalty: A Simple Framework For Brands with Jodie Wilson
In this episode of The Loyalize Podcast, we’re joined by Jodie Wilson, Operations Director & Co-Founder of Elevate and Certified Loyalty Marketing Professional (CLMP). We explore why loyalty should be treated as an economic system and commercial driver rather than a marketing c ...Show more