Why Flaws Make You More Likable | Richard Sho...

Shame doesn’t tell you that you did something bad. It tells you that you are bad—and that distinction can quietly shape your relationships, choices, and sense of self. AJ sits down with physician and author Dr. Frank Spinelli to explore why shame is so difficult to outrun. Frank ...  Show more

The habits that helped you succeed early in your career can become the same habits that keep you invisible later. AJ and John break down how approval seeking evolves from a useful behavior into an identity. Working hard, following the rules, proving yourself, and waiting for reco ...  Show more

Richard Shotton is a behavioural scientist, Founder of Astroten and an author. Humans are predictably irrational. By studying these behaviours through clever techniques, advertisers and marketers have been able to boost sales and influence you in ways you might not realise or exp ...  Show more

Richard Shotton is a behavioural scientist, the Founder of Astroten and an author. What is the reason that restaurants don't put £ signs in front of their prices? Why do marketing campaigns with huge flaws end up winning the market over? How does increasing wait times on comparis ...  Show more

Struggling to convert interested prospects into paying customers? Wondering why your perfectly logical marketing messages aren't driving the results you expect? To discover how to apply behavioral science principles to improve your pricing strategy, enhance quality perception, ...

Want your marketing to be more memorable? Looking for psychology-backed tactics that will improve your results? To discover how to put applied behavioral science to work in marketing, I interview Richard Shotton.

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