Why Flaws Make You More Likable | Richard Sho...

Discipline gets a lot easier when you stop treating misery as proof that you’re doing it right. AJ and Johnny sit down with author and rejection expert Jia Jiang to challenge the traditional idea that success requires endless willpower, grinding, and suffering. Jia explains his a ...  Show more

Guilt can feel like proof that you care—but when it becomes your default way of relating to work, family, and yourself, it quietly turns care into obligation. AJ sits down with psychiatrist Jennifer Reid to explore why high achievers, caregivers, parents, and people pleasers ofte ...  Show more

Richard Shotton is a behavioural scientist, Founder of Astroten and an author. Humans are predictably irrational. By studying these behaviours through clever techniques, advertisers and marketers have been able to boost sales and influence you in ways you might not realise or exp ...  Show more

Richard Shotton is a behavioural scientist, the Founder of Astroten and an author. What is the reason that restaurants don't put £ signs in front of their prices? Why do marketing campaigns with huge flaws end up winning the market over? How does increasing wait times on comparis ...  Show more

Struggling to convert interested prospects into paying customers? Wondering why your perfectly logical marketing messages aren't driving the results you expect? To discover how to apply behavioral science principles to improve your pricing strategy, enhance quality perception, ...

Want your marketing to be more memorable? Looking for psychology-backed tactics that will improve your results? To discover how to put applied behavioral science to work in marketing, I interview Richard Shotton.

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