Why Flaws Make You More Likable | Richard Sho...

Most people think finding the right community will make them happier. It won’t—if you lose yourself in the process. AJ sits down with author Luke Burgis to explore why so many people unknowingly adopt the desires, beliefs, and goals of the people around them. From social media an ...  Show more

Most people think making a great impression is about saying the right thing. It isn’t. AJ and Johnny break down the science of "vibing"—the overlooked social skill that builds trust, creates opportunities, and makes people genuinely enjoy being around you. From first dates and ne ...  Show more

Richard Shotton is a behavioural scientist, Founder of Astroten and an author. Humans are predictably irrational. By studying these behaviours through clever techniques, advertisers and marketers have been able to boost sales and influence you in ways you might not realise or exp ...  Show more

Richard Shotton is a behavioural scientist, the Founder of Astroten and an author. What is the reason that restaurants don't put £ signs in front of their prices? Why do marketing campaigns with huge flaws end up winning the market over? How does increasing wait times on comparis ...  Show more

Struggling to convert interested prospects into paying customers? Wondering why your perfectly logical marketing messages aren't driving the results you expect? To discover how to apply behavioral science principles to improve your pricing strategy, enhance quality perception, ...

Want your marketing to be more memorable? Looking for psychology-backed tactics that will improve your results? To discover how to put applied behavioral science to work in marketing, I interview Richard Shotton.

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