Supershoes are reshaping distance running

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The running shoe industry is worth around 50 billion dollars across the world, with more and more of us taking part in the sport. With more popularity comes more competition, so what are brands doing to keep consumers interested? We ask the chief marketing officer at Swiss sports ...  Show more

As we head towards the postponed Tokyo Olympics, the world’s eyes will be on athletics. But huge controversy is brewing over a new type of super shoe which has led to a recent surge in track and field records. Ivana Davidovic asks whether runners' ability is becoming less and les ...  Show more

The running shoe industry is worth around $50bn across the world, with more and more of us taking part in the sport.With more popularity comes more competition, so what are brands doing to keep consumers interested? We ask the chief marketing officer at Swiss sportswear company, ...  Show more

Since the launch of the first carbon-plated super shoe in 2016, running shoe technology has advanced by leaps and bounds, shattering world records along the way. But is it all down to the shoe? How do they actually work? Are they the right choice for you? And who exactly have the ...  Show more