From Creator to CEO: How Influencers Are Building Real Businesses Beyond Brand Deals w/ Billy Parks

From Creator to CEO: How Influencers Are Buil...

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How SHEIN Uses Creators to Drive Trends (Not Follow Them) w/ Lisa Zlotnick

In this episode of The Influence Factor, Alessandro Bogliari speaks with Lisa Zlotnick, Head of Brand PR, US Marketing at Shein, about her experience in brand transformation and the growing importance of creator partnerships. She shares why brands need to move beyond transactiona ...  Show more

Costco’s Word-of-Mouth Strategy: Turning Customers Into Creators w/ Robin Ross

In this episode of The Influence Factor, Alessandro Bogliari chats with Robin Ross, AVP of Corporate Marketing at Costco, shares insights into the company's marketing journey, the evolution of social media strategies, and the importance of community engagement. He discusses his m ...  Show more

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