Same Work, 2.67x The Price

Same Work, 2.67x The Price

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Bad Marketing: Tactics to Avoid

Some marketing tactics feel productive in the moment but almost never move the needle. In this episode, I break down why a few common approaches keep failing firm owners in the exact same way, using real numbers on how badly one of them has been performing lately, plus a giveaway ...  Show more

Point A to Point B

A firm that can't be clearly credited for changing a client's business becomes exactly the kind of replaceable vendor that gets shopped against a cheaper competitor. In this episode, I walk through why a proper diagnosis is the starting point for avoiding that trap, how to scale ...  Show more

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