Same Work, 2.67x The Price

Same Work, 2.67x The Price

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How to Deal With AI Answers From Applicants

Trying to catch candidates using AI might be a losing game. In this episode, I share what I focus on in interviews instead, why the follow-up question can be the real test, and how adjusting your questions could give your firm an edge in your next round of hiring.Sponsored by Mer ...  Show more

I Don't Love This Popular Marketing Tactic

Marketing works best when it starts with real connection and earned trust, and one popular tactic skips right past both. In this episode, I share a message I received recently that I can’t stop thinking about, why it bothered me, and what I’d suggest doing instead. I also walk th ...  Show more

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