Building Lovin Dubai & the Future of Digital ...

In this episode: How AI is changing performance marketing Why audience signals are replacing keywords The truth about Performance Max and campaign automation Attribution challenges every marketer faces Why marketers need strategy more than ever The future of agencies and performa ...  Show more

💡 What we cover: • Why most brands still misunderstand digital ecosystems • The connection between performance marketing and customer data • How AI is transforming agencies internally • Why creative strategy matters more than ever in the AI era • The shift from ROAS to profitabi ...  Show more

The man behind Lovin Dubai! Viral articles. A strict mission statement. A digital savvy idea. OT sits down with Richard Fitzgerald to find out more about the business that dominates activities in Dubai and other countries across different industries. Listen to the story behind ho ...  Show more

Who are our content gatekeepers? In this first episode of Season 2, Nick Grande joins Strategy& partners Karim Sarkis and Karim Daoud to uncover the media landscape. Listen in as we dive into global trends in the creator's economy, the oligopolies of the global media market, the ...  Show more

In this episode Shaan (@ShaanVP) and Sam (@theSamParr) break down community businesses and different ways you can build a community. They also talk about the law of reciprocity, the ad Sam wrote that competitors have stolen, and the importance of user generated content for digita ...  Show more

Today’s episode is an interview that I gave on the FYI podcast. In this interview, I share several hot takes on the future of advertising, social media, and the creator economy. I shine a light on how both executives and consumers have contributed to the recent shift in COVID- ...