How WHOOP’s 22 Year Old Founder Outsmarted Ni...

Are football clubs becoming too focused on tourists at the expense of loyal fans?Colin Murray and Natalie Pirks explore the battle between football's biggest commercial opportunity and the supporters who make the matchday experience worth selling, and ask how clubs can grow globa ...  Show more

What does the man who spent almost 20 years running the Premier League make of the biggest issues facing English football today? Richard Scudamore talks Manchester City’s long-running charges, the pressure facing current Premier League chief Richard Masters, and what happens behi ...  Show more

My guest today is Will Ahmed, founder of fitness wearable company WHOOP. What started as a business plan in 2011 has evolved into the 24/7 health-tracking device you’ll often see on athletes across professional sports. During our conversation, Will and I discuss how his own backs ...  Show more

Today's guest is Will Ahmed, the Founder and CEO of WHOOP, a wearable fitness tracker that measures a few key metrics to help top athletes and everyday consumers achieve peak performance. You're going to learn that Will is an incredibly sharp young leader. Believe it or not, he's ...  Show more

Will Ahmed is the founder and CEO of Whoop, the wearable device that monitors your recovery, sleep, training, and health. Will launched Whoop in 2012 whilst he was at college. As an athlete himself, he was constantly overtraining, and as a result, got interested in how he coul ...

As a Harvard squash player, Will Ahmed discovered his game improved when he focused on things like sleep, diet, and time spent recovering from training. He was convinced that granular health and heart data would become invaluable to other athletes if it could be bundled into a we ...  Show more