How WHOOP’s 22 Year Old Founder Outsmarted Ni...

Being a Lioness may make you financially comfortable. Being anyone else in the WSL is a very different reality. Colin and Nat pull apart the numbers behind English women's football — from minimum wage rules for 18-20-year-olds to what happens when a league's biggest stars retire ...  Show more

Why are brands willing to pay £60 million to put their name on a football shirt?Colin Murray and Natalie Pirks explore what makes sports sponsorship so valuable. From a financial services company using a Premier League star to reach new markets to Crystal Palace's unexpected FA C ...  Show more

My guest today is Will Ahmed, founder of fitness wearable company WHOOP. What started as a business plan in 2011 has evolved into the 24/7 health-tracking device you’ll often see on athletes across professional sports. During our conversation, Will and I discuss how his own backs ...  Show more

Today's guest is Will Ahmed, the Founder and CEO of WHOOP, a wearable fitness tracker that measures a few key metrics to help top athletes and everyday consumers achieve peak performance. You're going to learn that Will is an incredibly sharp young leader. Believe it or not, he's ...  Show more

Will Ahmed is the founder and CEO of Whoop, the wearable device that monitors your recovery, sleep, training, and health. Will launched Whoop in 2012 whilst he was at college. As an athlete himself, he was constantly overtraining, and as a result, got interested in how he coul ...

As a Harvard squash player, Will Ahmed discovered his game improved when he focused on things like sleep, diet, and time spent recovering from training. He was convinced that granular health and heart data would become invaluable to other athletes if it could be bundled into a we ...  Show more