Nerd Alert: When Ads Hit Their Breaking Point

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob dig into new research tes ...  Show more

Saatva grew to more than $150 million on one channel: non-branded search. Then hundreds of competitors flooded the mattress category and costs skyrocketed.This week, Elena, Angela, and Rob are joined by Saatva CMO Joe McCambley to talk about what happened next. Joe explains the s ...  Show more

Episode #060 - What’s the real impact of your ad spend? In this episode, Destaney is joined by Alex Juday, SVP at Incremental, to break down the buzzword that’s taking over the space: incrementality. What does it really mean, why ROAS isn’t enough, and how brands can rethink thei ...  Show more

In this episode of "Unlocking Marketing Magic," we take you behind the scenes of the world of brands. Join us as we reveal industry secrets and insights that will resonate with you. From smart tactics and innovative campaigns to the impact of AI and navigating brand mistakes, we ...  Show more

Dive into today's podcast where I, alongside Alvin Bowles, VP of Global Business Group - Americas at Meta, and Susan Jones, Chief Digital Officer at Diageo, dissect the current landscape of marketing at a candid fireside chat at Cannes. I share my thoughts on the power soc ...

Today, we’re kicking off a special two-part series answering your questions about all things marketing.  Scott puts on his professor hat and answers your questions surrounding common marketing misconceptions, the power of community-driven marketing, and what the future holds for ...  Show more