Easy Way To Create Great Sales Stories, With Tom Ruwitch

Easy Way To Create Great Sales Stories, With ...

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Introducing 7 Types Of Microstories

Let’s talk about something small.Very small.Small enough that most copywriters are forced tooverlook it, most of the time.Because we’ve all been trained to think in termsof big persuasive assets.The sales letter… the long-form VSL… the casestudy… the big story that carries the wh ...  Show more

Copywriting 101– Old Masters Series

The big secret of success, whether it’s in investing… in professional sports… or in copywriting, is one in the same: A focus on, and a mastery of, the fundamentals.The legendary basketball player Michael Jordan put it this way: “Get the fundamentals down and the level of everythi ...  Show more

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