The Simple Trick That Sells Anything

The Simple Trick That Sells Anything

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Why This CEO's Billion Dollar Idea Almost Didn't Survive Its Own Pilot

Tom Szaky built TerraCycle into a recycling giant, then decided recycling wasn't good enough. His new venture, Loop, aimed to replace disposable packaging with reusable containers for brands like Tide and Häagen-Dazs. Consumers loved it. Retailers loved it. So why did it nearly d ...  Show more

How Pacsun Turned Customers Into a Sales Force

Here's a number that should stop you: 11,000 pairs of jeans, sold in 36 hours, from one video posted by a customer with just 5,000 followers. That's the end result of years of work by Brieane Olson, CEO of Pacsun, who decided her brand needed to stop talking at its customers and ...  Show more

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