So You Think You're Distinctive?

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Nerd Alert: When Ads Take a Year to Pay Off

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob dig into a two-and-a-half ... Show more

. 9min 19sec

Let's Get Political (in Advertising)

Political ad spend is projected to hit $11.07 billion this election cycle, according to eMarketer. That's a 21.4% jump over the last midterm. And broadcast TV alone will claim more than half of it. This week, Elena, Angela, and Rob break down where that political money is flowing ... Show more

. 19min 19sec

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