The Content Director You Didn’t Know You Need...

What if the biggest thing holding your clinic back isn’t a lack of ideas?It’s waiting until the idea feels safe.Jimmy McKay, Tony Maritato and Dave Kittle bounce from Airbnb cereal to physical therapy marketing, hiring, recruiting, content creation and virtual assistants in an ep ...  Show more

What if the goal of your next physical therapy job ad wasn’t to attract more people?What if it was to repel almost everyone except the few clinicians who would actually love working for you?Jimmy McKay and Tony Maritato dig into recruiting, advertising, AI and psychology after To ...  Show more

In this episode, entrepreneur and APTA member Odell Miller, PT, DPT, interviews APTA Vice President of Strategic Affairs Drew Contreras, PT, DPT. They talk about starting a business, how new technologies are rapidly changing the profession, and ways PTs can take care of themselve ...  Show more

Brian Gallagher reflects on his experience at APTA's CSM conference in Houston, sharing insights on the new generation of physical therapists and the evolving landscape of private practice. In this episode, he breaks down the key business models available to PTs, th ...

Running a PT practice comes with unique challenges—but you're not alone. In this episode, Brian Gallagher shares real conversations with practice owners who are facing the same struggles as you. From staff turnover and financial pressures to operational bottlenecks, ...

In this episode, we go over a real life case study, giving insight to a coach looking to build his slow-growing online fitness business. We also discuss banned books, pick-up artists, haircuts, and more.We hope you enjoy this episode and if you'd like to join us in The Online Fit ...  Show more