Bye, YouTube: Why Spotify's Moving Hit Shows ...

What’s one podcast genre that’s successful for advertisers but is often overlooked?Find out in a creator spotlight episode of Media Roundtable: Special Edition.Dan Granger (CEO & Founder, Oxford Road) welcomes the co-hosts of the hit, faith-based podcast Girls Gone Bible, Angela ...  Afficher plus

Does video beat audio for ROI?The industry has pivoted hard to video. It offers massive scale and new discovery opportunities. But for years, we’ve operated inside a measurement "black box," forcing marketers to assume that a YouTube view is worth the same as a podcast download.W ...  Afficher plus

The Happy Meal is the most successful meal in human history. With over 35 billion units sold, or about four for every person on Earth, McDonald’s iconic “Food and Fun in a Box” has also made the company a bigger toy distributor than Hasbro or Mattel (and maybe even Santa). But fe ...  Afficher plus

Wendy’s is gunning for McDonald’s customers, and the red-headed competition’s latest target is the infamous McFlurry machine. So how is Wendy’s trying to poke McDonald’s and will it work out for them and Frosty sales? Plus: OpenAI is out $5B and password security may get a refres ...  Afficher plus

Episode #1 of our new show… The Best Idea Yet. We’re serving it up here early for the Besties & Yetis.For future episodes of TBIY, subscribe/follow here: https://wondery.com/links/the-best-idea-yet/The Happy Meal is the most successful meal in human history. With over 35 billion ...  Afficher plus

Audible is reproducing all Harry Potter books into audiobooks (again), but this time with a full ensemble voice cast (hollywood style) — Because the buckets of media have spilled into each other.Barry’s Bootcamp is trying to sell itself for at least $700M — Because nothing drives ...  Afficher plus