29: When a brand film works to shift perception: Insights from Lingokids CMO and COO Mikael Journo

29: When a brand film works to shift percepti...

Alan B. HartAlan B. Hart

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43: How experimentation can fuel marketing effectiveness: Insights from General Motors Executive Director of Marketing and Consumer Engagement Laura Thornton

At General Motors, modernizing marketing means more than just adopting new tools—it requires thoughtful experimentation and sound human judgment to apply AI and other innovations while protecting the customer experience. In this episode, Laura Thornton shares how General Motors ( ...  Show more

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42: How Adobe is embracing the future of creative work: Insights from Adobe Chief Content and Creative Officer Stacy Martinet

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