1925: Best of So Money 2025: Building Wealth ...

On this week’s Ask Farnoosh, Farnoosh answers listener questions about navigating complicated financial decisions — from inheriting retirement accounts to protecting yourself from tax fraud.First, Farnoosh shares personal reflections on the unfolding war in Iran and how global co ...  Show more

Many parents believe college now costs $100,000 a year. But the truth is far more complicated.Today on So Money, I’m joined by Ron Lieber, longtime New York Times “Your Money” columnist and author of the bestselling book The Price You Pay for College. Ron has spent years investig ...  Show more

When it first came out in 2005, Freakonomics unearthed the hidden side to everything, helping bring behavioral economics to the forefront of popular culture. But it also has had lasting impacts on how leaders understand problems, how advertisers understand consumers, and how we a ...  Show more

Evan Osnos, author and New Yorker staff writer, discusses his new book "The Haves and Have-Yachts." The New York Times bestseller breaks down how the ultra-rich hold more of America's wealth now than they ever did, and how a world of superyachts, luxury bunkers and political dona ...  Show more

Dr. Marty Makary, a renowned surgeon and professor at Johns Hopkins, public health expert, and a two-time New York Times bestselling author, joins Scott to discuss his latest book, Blind Spots: When Medicine Gets It Wrong, and What It Means for Our Health. They go over topics inc ...  Show more

MKTG STINX by Bob Hoffman

ABOUT THE BOOK:

From the Author – "There have been thousands of books and articles extolling the virtues of marketing and advertising. But I don't think there has ever been one about how stupid and wasteful ...