1928: The Surprising Skill That Makes You Ric...

Today’s guest is a true blast from the past — and one of the most enduring voices in personal finance.Jesse Mecham is the founder of You Need a Budget, better known as YNAB. Jesse was last on So Money more than a decade ago — and since then, his little budgeting spreadsheet has g ...  Show more

January doesn’t have to start with a financial overhaul. In this special Ask Farnoosh episode, Farnoosh shares why easing into the new year, rather than rushing to reset everything, can lead to better money decisions.She reflects on how she’s approaching 2026, what typically happ ...  Show more

When it first came out in 2005, Freakonomics unearthed the hidden side to everything, helping bring behavioral economics to the forefront of popular culture. But it also has had lasting impacts on how leaders understand problems, how advertisers understand consumers, and how we a ...  Show more

Evan Osnos, author and New Yorker staff writer, discusses his new book "The Haves and Have-Yachts." The New York Times bestseller breaks down how the ultra-rich hold more of America's wealth now than they ever did, and how a world of superyachts, luxury bunkers and political dona ...  Show more

Dr. Marty Makary, a renowned surgeon and professor at Johns Hopkins, public health expert, and a two-time New York Times bestselling author, joins Scott to discuss his latest book, Blind Spots: When Medicine Gets It Wrong, and What It Means for Our Health. They go over topics inc ...  Show more

MKTG STINX by Bob Hoffman

ABOUT THE BOOK:

From the Author – "There have been thousands of books and articles extolling the virtues of marketing and advertising. But I don't think there has ever been one about how stupid and wasteful ...