How a Single Paywall Experiment Generated $50M – Jeff Morris, Chapter One, Ex-Tinder

How a Single Paywall Experiment Generated $50...

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Why Your Free Users Are Your Real Growth Engine – Cem Kansu, Duolingo CPO

On the podcast, I talk with Cem about the premium trap many apps fall into, why free trials work even for freemium products, and how ‘try for $0.00’ actually outperforms ‘try for free’.Top Takeaways:💡 Protect the free moat — always Short-term revenue tricks like paywalling free ...  Show more

Creative Misfires, False Positives, and Meta's Auction Flaws — Alper Taner, Stealth-Mode App Studio

On the podcast, I talk with Alper about the competitive advantage of ignoring (some) best practices, the risk of drawing false conclusions when researching competitor ads, and why poor metrics are just facts until proven problematic.Top Takeaways:📊 Challenge Best Practices Test ...  Show more

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