The Insight that fueled the Irish National Lo...

The new executive team discovered that while the 125 year-old brand is recognized, it's not well known. And in a category dominated by me-too products, it was time to reset the Goodyear brand. Built on the platform "tires worth bragging about," the campaign uses Dr. Dre's "Still ...  Show more

We're a nation of protein-seeking adults in search of alternatives to yogurt snacks and chicken bites. So why not a healthier, protein-packed beef stick snack? Tons to learn in this episode. "Stick to Real" is the brand's platform. Its executions contrast exaggerated reality with ...  Show more

Today I'm chatting with Michaela Beach - a photographer since 2017, who is a current member of my coaching program, the Business Blueprint. Michaela lets us into her world and shares how her mindset has changed everything for her business and income, even after seven years in ...  Show more

It’s the OG of instant photography — It paved the way for the iPhone, inspired Instagram, and fills every photo album on your parents’ bookshelf. Polaroid became a fave of world-class artists like Ansel Adams and Andy Warhol, but did you know its inventor, Edwin Land, actually go ...  Show more

Episode 633: Sam Parr ( https://x.com/theSamParr ) talks to Steph Smith ( https://x.com/stephsmithio ) about the mega trend called the Silver Tsunami. — Show Notes:  (0:00) Silver tsunami (7:10) Perimenopause = 6k new customers a day (10:57) One chart opportunity: Nursing homes ...  Show more

Dr. Dennis Gross was worried about putting his name on his skincare brand: would the word “gross” turn shoppers away? But Dennis and his wife and business partner, Carrie, realized that the key to the brand’s success lay in another part of the name – “Dr.” Dennis was able to u ...