Influencing Humans in an AI Generation

Most workshops don't fail because the content is bad… They fail because nothing actually changes afterward. People leave inspired, take a few notes, and then go right back to doing the exact same things they were doing before. No behavior shift. No momentum. No real results. In t ...  Show more

Big revenue months shouldn't feel like a surprise. Yet for most coaches and course creators, they do. One month feels great. The next feels… confusing. And somewhere in between, you're wondering if you did something wrong or if this is just how business works. In this episode of ...  Show more

Ready for more million dollar messaging hacks that are guaranteed to increase conversions? Today, I share four (plus one) invisible literary devices that will make you more money in 2025 and beyond, if you start to weave them into all of your messaging! 

Ever wonder why some marketing messages resonate deeply while others fall flat? Is it the product, the price, or is it something else? Effective messaging is a topic that most online entrepreneurs aren't putting enough attention on mastering, and that's going to chan ...

Feel awkward in interviews or freeze up when the spotlight hits? Emmy-winning journalist and communication coach Bill McGowan reveals the biggest mistakes even top performers make—and how you can avoid them. Learn how to speak memorably, redirect tough questions with ...

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In this entertaining episode, Bill Caskey speaks with content marketing veteran Erik Deckers about the plague of corporate jargon in today's busines ...