S15 E4: How Brands Are Building Better Teams ...

Most brands think branding is logos, colors, and a new website…and completely miss what actually makes a brand work. Nik sits down with John Scheer from Herman-Scheer to break down what branding really is: clarity. They dive into why brand and business strategy are inseparable, h ...  Show more

Most brands say they want to work with creators…but almost all of them get it wrong. In this episode, Nik sits down with Ben Soffer to break down what authentic creator marketing actually looks like. They unpack why creators aren’t just distribution, but community builders, sales ...  Show more

Dan Bond is the VP of Marketing at RevLifter, software that drives intelligent offers to boost your bottom line. 

Dan joins us to reveal how smart, data-driven promotions can increase conversions, raise AOV, and protect your margins — all without blanket discounting. 

Ralph Burns and Lauren Petrullo are discussing a game-changing approach to lead generation. They talk about the pitfalls of chasing high volumes of leads and the importance of filtering out unqualified prospects right from the start. They are going to guide you on how to focus on ...  Show more

As we head into 2025, we're looking back on our most popular episodes of 2024. This episode was originally published on August 12, 2024.

In today's fast-paced digital world, capturing and retaining attention is the most valuable currency for startups. But how can you th ...

Wizz Selvey is a powerhouse with a constant stream of ideas and insight (that’s what her clients say!).

Wizz helps brands navigate the retail space in the UK, helping them standout, build brand awareness and grow through both DTC sales AND selling through retail partner ...