SEO tactic people think involves AI but it really doesn’t

SEO tactic people think involves AI but it re...

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One hire you’d recommend every in-house SEO make

Content updates drive measurable traffic recovery for enterprise SEO teams. John Vantine, Director of SEO at GoodRx, has built cross-functional frameworks powering discovery across Google and ChatGPT over seven years of proven results. He outlines traffic-based content refresh si ...  Show more

One page type should be analyzing more closely when tracking AI-driven traffic

Enterprise SEO teams struggle to optimize for AI-driven traffic patterns. John Vantine, Director of SEO at GoodRx, has built a cross-functional generative search task force over 7 years that powers discovery across Google, ChatGPT, and emerging AI platforms. He discusses the crit ...  Show more

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