367 - Unsubscribes Aren't Your Problem…List Churn Without Regrowth Is

367 - Unsubscribes Aren't Your Problem…List C...

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366 - Your Emails Are Going to Promotions - Now What?

Episode #366 - Your Emails Are Going to Promotions - Now What? There's a whole corner of the internet selling ecommerce founders the idea that one tiny tweak will magically make Gmail favor their emails. And the truth is: chasing that promise usually makes things worse. In this e ...  Show more

365 - What Percentage of Revenue Should Email Marketing Drive? (Benchmarks for Ecommerce Brands)

Episode #365 - What Percentage of Revenue Should Email Marketing Drive? (Benchmarks for Ecommerce Brands) If you've ever wondered, "Is my email program doing what it's supposed to be doing?" — you're not alone. Because everyone throws around percentages like they're universal tru ...  Show more

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