How to Get Your First Customers (The Trust to Risk Ratio)

How to Get Your First Customers (The Trust to...

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The One Thing That Matters - How to Find a Differentiator That'll Support Your Business (ITS Classic)

Today, we'll help you find a differentiator powerful enough that it can support your business. We'll talk through what a differentiator actually allows you to do, five prompts to help you uncover and test one for your business, and Brian's favorite current differentiator - Popup ...  Show more

How to Identify and Kill Bad Startup Ideas Masquerading As Good Ones (ITS Classic)

Today, we'll lay out a framework to help you identify and kill bad ideas. It's hard to objectively evaluate your idea early on - this framework helps you rise above your idea to do it effectively. A side-effect is that the framework will help you find and pursue the good ideas.We ...  Show more

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