Super Bowl Advertising Trends, Creative Strategy, and Brand Competition

Super Bowl Advertising Trends, Creative Strat...

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The Economic Reality Behind Billionaires Taxes and State Budgets

Kent Smetters, Faculty Director of the Penn Wharton Budget Model and Professor of Business Economics and Public Policy at the Wharton School, analyzes the origins of billionaire and wealth taxes, explains why they consistently underperform revenue expectations, and explores their ...  Show more

How Advertising Could Reshape ChatGPT and Digital Marketing

Stefano Puntoni, Wharton Professor of Marketing and Co-Director of the Wharton Human-AI Research Program, discusses OpenAI’s move toward advertising, its implications for monetization, consumer experience, and the future of digital advertising. Hosted on Acast. See acast.com/priv ...  Show more

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