From Retail Relic to Market Darling: Sharon Price John on Reinventing Build-A-Bear

From Retail Relic to Market Darling: Sharon P...

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The Trust Advantage in a Misinformation Era: Dr. Sanjay Gupta

In this episode of Adspeak by ADWEEK, recorded live at Brandweek, Dr. Sanjay Gupta sits down with Brianna Burtman to explore how trusted communication becomes a competitive advantage. Gupta reflects on 25 years at CNN, sharing how to translate complex medical information into acc ...  Show more

Fandom Over Funnels: Marian Lee of Netflix on Culture-Led Brand Growth

This week on Adspeak by ADWEEK, host Rebecca Stewart speaks with Netflix CMO Marian Lee about building culture-first marketing that fuels fandom and organic conversation. From flexible campaign planning to live events and immersive brand experiences, Lee shares how Netflix balanc ...  Show more

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